The Value of Life

Remember always that people want to feel needed. They want to help out and be a part of what we are doing. When we satisfy this desire in people, we receive their admiration, loyalty, respect and cooperation.

Other people can be a powerful source of ideas, of motivation, of business contacts -- if we encourage their participation. Most people are only too willing to help. Most people are genuinely flattered when we ask for their opinion or their expertise.

On the other hand, we must not take advantage of people. Asking someone for their help out of laziness on our part will not win any points. People are willing to help us only if they see us putting forth our own best effort. No one will want to help us if we don't help ourselves. However, if we're striving toward excellence every day, people will jump all over themselves to be a part of what we are doing.

And always show sincere appreciation. People will want to help us only if they feel we are truly grateful.

There's an old story in the sales business about a salesman who doubled his orders for cash registers by asking for advice rather than orders. He would call on each prospect, introduce himself, and say, "Mr. Jones, I didn't come here to sell you a machine. I came to get some advice. I'm new at this and I wonder if you would show me how to sell it." The prospect would almost always be quite complimented, and work up a great sales presentation. Then the salesman would say, "We make it sound like we need one." He made many sales just from letting the other person take part.

This concept only works if we're willing to "give" as much as we "take." If we're always willing to help and advise others, then there will be plenty of people whom we, in turn, can call on for advice and assistance.

It's very, very difficult to accomplish anything alone. And it is quite unnecessary as well. There are plenty of people willing to help us if we will only ask.